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Psychological Sales Page Trick #2: Indented Paragraphs
This is so simple, so effective and yet hardly anyone does it!
Indent your paragraphs!
Just adding a few spaces before the start of each paragraph (just like in this article) makes it easier for the reader to continue reading your text.
And, as I've said, if you can get people reading your sales text, you're well on the way to making a sale.
Psychological Sales Page Trick #3: Add Order to Your Form
Summarize everything in your order form.
Lots of people won't read your entire sales page and will just want to know what you're offering and how much it costs.
For this reason, it's important that, at the point of ordering, you include every bit of essential information related to your offer: the product name with a brief description, the free bonuses, the price, the guarantee, the assurance of a secure ordering procedure and the compelling reason why the visitor should buy now.
The best way to do this is to have all the order links on your sales page point to a separate 'order' page containing everything I mentioned above.
Again, you can see this technique at work on the "Website Conversion Secrets" site.
By the way, do you notice the unchecked check-box, followed by "Yes,..."? You've probably seen them used a lot by now. Why? Well, it's another psychological trick. Mark Joyner - after an extensive series of tests - concluded that the addition of this check-box resulted in a 32% increase in sales! Go figure.
And there you have it. Three simple tricks that will get more people reading your sales letters helping you to make more profits.
Don't put it off. Try it out on your sales page today. You can use the Scientific Internet Marketing Assistant that you got for free in your last issue of Ebook Times to test the results. I'm confident that you'll be pleasantly surprised!
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