3 Simple (and Little-known) Psychological Tricks that Can Increase Your Profits by 100% or More!
by Michael Hopkins
Your sales page is the life-blood of your
business. It's
the number one difference between a successful product
and an unsuccessful product.
Now, a lot has been written about the art
of sales copy writing and, if you've been marketing online for any length of time already,
you'll be familiar with most of the main points (a strong headline, focus on benefits, a
strong call to action and so on).
However, in this article I'm going to
introduce you to three very simple, little-known psychological tricks that will instantly
increase the readability of your sales page and, thus, greatly increase your chances of
closing the sale.
By the way, I learned the first two
tricks (and a lot more) from George Katsoudas through the (excellent) free e-course he
offers at FrankensteinMarketing.com.
Okay, here goes...
Psychological Sales Page Trick #1: The Big Letter
It's well known that, if you can get your
visitors to read the opening paragraph of your sales page, you've hugely increased the
chances that they'll read your entire page. And, if they read the entire page, your
chances of making a sale have improved big time.
Now, let me ask you a question...
Have you ever wondered why magazines and
newspapers use a BIG first letter in the opening paragraph of their articles? (For
example, if the article begins with the word 'Why', there will be a great big black W
at the beginning).
They do this, because it draws the
reader down in to the article.
You can use this very same principle on
your website. By using a big letter at the start of your opening paragraph, your visitors
eyes will be drawn in and you'll succeed in getting them launched into your sales page.
But don't just make your letter bigger so
it sticks up above the others in the paragraph - that simply doesn't work.
Your big letter needs to be aligned so
that the top of the letter is in line with the top of the text that follows. (You
can see a very good example of this on the 'Website Conversion Secrets' sales page here).
To achieve this effect, create an image
file of the letter and then, using your web editing software align it to the left of the
text.
It takes just five minutes to do this,
but it will be five minutes well spent.
[CONTINUED BELOW...]
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This is so simple, so
effective and yet hardly anyone does it!
Indent your paragraphs!
Just adding a few spaces before the start
of each paragraph (just like in this article) makes it easier for the reader to continue
reading your text.
And, as I've said, if you can get people
reading your sales text, you're well on the way to making a sale.
Psychological Sales Page Trick #3: Add Order to Your Form
Summarize everything in your order
form.
Lots of people won't read your entire
sales page and will just want to know what you're offering and how much it costs.
For this reason, it's important that, at
the point of ordering, you include every bit of essential information related to your
offer: the product name with a brief description, the free bonuses, the price, the
guarantee, the assurance of a secure ordering procedure and the compelling reason why the
visitor should buy now.
The best way to do this is to have all
the order links on your sales page point to a separate 'order' page containing everything
I mentioned above.
By the way, do you notice the unchecked
check-box, followed by "Yes,..."? You've probably seen them
used a lot by now. Why? Well, it's another psychological trick. Mark Joyner - after an
extensive series of tests - concluded that the addition of this check-box resulted in a
32% increase in sales! Go figure.
And there you have it. Three simple tricks that will get more
people reading your sales letters helping you to make more profits.
Don't put it off. Try it out on your
sales page today. You can use the Scientific Internet Marketing Assistant that you got for
free in your last issue of
Ebook Times to test the results. I'm confident that you'll be pleasantly surprised!
ABOUT THE AUTHOR:
Michael Hopkins is a Successful Web Marketer and Owner of BizzyDays Ebook
Publications. Visit Now to Download Original Ebooks for Free at:
http://www.bizzydays.com
This Article First Appeared in Michael's Newsletter, Ebook Times. To subscribe
visit:
http://www.ebooktimes.com
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