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STEP 3
Go to a few major search engines like Google.com or
AltaVista.com and run a search for the ebook title.
Are there a lot of websites already selling the book?
If yes, then it's been around for a while and you may
not make the big surge in income you'd expect from a
brand new ebook. However, this is also an indication
that it's popular, so it may be a good one to consider
for more moderate, medium-term profits.
STEP 4
Once you've established that this ebook looks like a
winner, it's time to get your own copy for resale.
Many books that come with resale rights also come
with the right to redistribute it for free. Be sure to
check your search engine results (above) to verify if
there are any websites giving it away for free (even
if it means subscribing to a newsletter, or whatever).
Make sure you get the sales page and all the other
stuff you would get if you were paying for it. If you
do find a free version, then jump to STEP 5 below.
If you can't find a free version, verify from the search
results where you can buy it cheapest. (NOTE: Be
sure to take a look in the auction sites like ebay.com
to see if it's on sale there).
STEP 5
Once you've downloaded the ebook plus the sales
page, you should evaluate the book to see what
you think of it. You don't want to sell garbage to
your visitors/customers/subscribers. Likewise, if
you're planning to target a brand new market,
then you want to get your relation with your
new customers off to a positive start (after all,
you want them to buy the next hot product you
stumble across ;-)
STEP 6
Personalize the sales page with your own order
information. Decide what price you want to sell
the ebook for (if the author gives permission to
resell at 'any' price). Set up your own order link
(using ClickBank, PayPal, or whatever). Then
send it online to your web server. Avoid using free
hosting services as these tend to diminish your
credibility. Click here for an article on how I host
brand new domains for free.
----------SIDEBAR------------
If you're not sure how to make products
available for download on your website,
read this article.
----------SIDEBAR------------
STEP 7
Launch your marketing blitz! The quicker you can
get your product out to as many people as possible,
the more money you'll make. Target it to your
existing customers and/or reach new target markets.
There's no shortage of information out there on how
to market your product, so I won't get into all that
here.
Whatever methods you use, make sure you use
your money to target the right audience. There's no
point in advertising your insider guide to saving
money on life insurance in an ezine that's aimed
at 16-year old video-gamers.
And there you have it!
An easy and enjoyable approach to generating
short-term surges in income that will turn into
longer-term steady flows of cash. The overall
investment is usually small, and the potential
returns are very big indeed.
Try it out today. Keep your eyes peeled for great
deals and act quickly when you spot them!
ABOUT THE AUTHOR:
NOTE: You're
free to republish this article on your website, in
your newsletter, in your e-book or in other publications
provided that you include the 'About the author' information (above).
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