When marketing
your website, it's important to
know which of your efforts are producing results
and which of them are a waste of time.
You can learn a
lot about this by analyzing your website's statistics (assuming your webhost offers this
service).
However, even with
the best statistics programs, it can be
difficult to determine where exactly your visitors are coming from.
Did they arrive on
your product page by clicking a link in your
newsletter or did they get there by clicking the banner you've
paid to have displayed on Yahoo?
The best way to
answer this question is to track your links.
You can do this by buying link tracker software or by employing
a third-party service to do it for you.
However, if your
budget is tight, there's one way you can track
your links without spending a dime.
This can be done
by tagging a question mark followed by a
piece of text at the end of your hyperlinks. This will not affect
the way the link works, but will help you identify that link in
your website's statistics.
For example, http://www.yoursite.com/page1.htm?linka
will
point simply to http://www.yoursite.com/page1.htm as if the
"?linka" were not there at all.
However, when you
analyze your statistics, you will have separate results for both links. That way you can
determine how many people visited page1.htm and how many people visited page1.htm by
clicking the link marked '?linka'.
You can use this
to test the effectiveness of any or all of your links.
For example, if
you want to know how many people are arriving on your product page from your newsletter,
your banner ad and your home page, you could set up your links as follows:
When you analyze
your visitor statistics you can clearly see how each of these links are performing and
then act accordingly.
As there is no
limit to the amount of distinct links you can create, you can easily track all your links
at no cost.
ABOUT THE AUTHOR:
Michael Hopkins is a Successful Web Marketer and Owner of BizzyDays Ebook
Publications. Visit Now to Download Original Ebooks for Free at:
http://www.bizzydays.com
This Article First Appeared in Michael's Newsletter, Ebook Times. To subscribe
visit:
http://www.ebooktimes.com
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