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Are You Using The Four Letter Word?
by Michael Hopkins

The most powerful word in the marketing dictionary
is made up of just four letters: F-R-E-E.

It doesn't matter what kind of product or service you're
promoting, if you can use the word FREE in your advertising
and marketing, then your response rates will shoot up.

People like FREE stuff. In fact, many people simply can't
resist the word FREE!

The problem is, you can't use the word FREE unless you
actually have something FREE to give, for example:

• Click Here To Download The FREE Demo!

• Contact Us For A Price Quotation - It's FREE!

• Take The FREE Tour Of The Member's Area

• Order Now And Get ***** For FREE!

• Subscribe To Our FREE Newsletter!

These are all effective ways of introducing the magic word.
However, the best FREE idea of all is the FREE ebook.

It doesn't matter what kind of product or service you sell,
you can use FREE ebooks as a promotional tool to carry
your advertising AND build your reputation.

By creating an ebook that is related to your product or
service, and by giving that ebook away for FREE, you
achieve three things in one go:

1. You give yourself a legitimate reason to use the
   word FREE in your advertising and promotion.

2. You generate FREE publicity for yourself by promoting
   your product or service from inside your FREE ebook,

3. You build your credibility by making your book useful
   and relevant to your target market.

(Continued below...)

FREE EBOOK! Thousands of Targeted Hits For FREE! Just follow the Simple Steps and get Thousands of Targeted Website Visitors - at NO COST! This is not about viral marketing or building downlines or exchanges or any other 'hit or miss' type of marketing methods. This is simply about getting thousands of genuine targeted visitors. This Ebook is available for FREE to Ebook Times Subscribers. Complete the Form at the Bottom of the Page to Secure Your Free Copy.

To get the most out of this great FREE promotional tool,
keep these points in mind:

• The ebook must be more than just a blatant ad for
  your product or service. This could damage your
  reputation rather than enhance it. Keep your
  self-promotion present without being 'in your face'.

• The content of your book must be useful and
  relevant to your target market. There's no point
  in giving away a FREE ebook that contains Internet
  marketing articles written by other people, if you're
  promoting guitar lessons. You'd be much better off
  doing a bit of research online and creating a short
  ebook on the history of guitar playing. After all, the
  primary aim of the FREE ebook is to build your
  reputation in the eyes of potential customers.

• Encourage other webmasters/e-zine publishers to
  freely distribute your book to their visitors/readers.
  Be sure to state this clearly inside the book and
  anywhere you make the book available for download.

• Offer to create customized versions of the ebook
  for those webmasters who want it. For example,
  you could place an ad for the webmaster's site
  on the cover page. This will encourage him/her
  to work harder at giving it away, thus spreading
  your message to more people.

• Promote your FREE ebook by listing it on shareware
  sites and in ebook directories as well as on your
  own website and e-zine.

So, get busy. Ask yourself what it is that your target
market is interested in. Make a book that feeds that
interest and then start giving it away!

ABOUT THE AUTHOR:
Michael Hopkins is a Successful Web Marketer and Owner of BizzyDays Ebook Publications. Visit Now to Download Original Ebooks for Free at: http://www.bizzydays.com
This Article First Appeared in Michael's Newsletter, Ebook Times. To subscribe visit: http://www.ebooktimes.com

NOTE: You're free to republish this article on your website, in
your newsletter, in your e-book or in other publications
provided that you include the 'About the author' information (above).

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